The challenge
The old site was slow, the checkout was confusing, and inventory sync between stores and online was a mess. Customers would order items that weren't actually in stock. Returns were killing margins.
Case study
Urban Threads
Urban Threads is a fashion retailer with 30 stores and a struggling e-commerce presence. Their platform was built on an outdated Magento installation that took 8 seconds to load. Conversion rate was abysmal.
4 monthsRetailE-commerce
Conversion Lift
40%
Load Time
1.2s
Fewer Returns
25%
Our solution
Built a headless commerce platform on Next.js with real-time inventory sync. Redesigned checkout to be mobile-first (70% of their traffic). Added AI-powered size recommendations to reduce returns.
Results
Outcomes that changed the operating picture.
Conversion rate up 40%
Page load time: 8s → 1.2s
Returns dropped 25%
Inventory accuracy hit 99.5%
Technology stack
Frontend
Next.jsTypeScriptTailwindCSS
Backend
Node.jsPythonPostgreSQLRedis
Cloud
AWSCloudFrontLambda
Other
Shopify APIStripeTensorFlow